Logo design process · 09 of 20
How the Amyraa logo was made
Dance school
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A dance school that teaches Indian dance. The logo had to feel graceful and classical, never heavy.
GraceLotusGesture
04The concept
Lotus+Dancer+Gesture=Amyraa
A lotus opens into the outline of a dancer, joining the grace of Indian dance with the flower. Maroon on warm sandal keeps it classical, and the line Dance, Gesture, Art finishes the spaced serif name.
Where it ends upThe final Amyraa logo
05Colour palette
Maroon#8D1631
Sandal#DCD5A4
Rose clay#BF8F86
Kumkum#A65256
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.