Logo design process · 17 of 20
How the Arab First logo was made
Brand identity
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A brand about helping businesses grow. The mark had to show the journey from a first step to the top.
GrowthTrustProgress
04The concept
A+1+Peak=Arab First
Two triangles, small and large. The small one is the A of Arab, the large stylised one the 1 of First. From foundation to peak, the small triangle growing into the large one stands for growth, progress and businesses reaching their full potential. Raleway Bold for the name.
Where it ends upThe final Arab First logo
05Colour palette
Primary blue#284AC1
Light blue#5EC9F8
White#FFFFFF
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.