Logo design process · 10 of 20
How the Knit Domain logo was made
T-shirt brand
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A T-shirt brand built on simplicity, comfort and craft. The mark had to work as a tiny woven label as well as on a box.
SimplicityComfortCraft
04The concept
K+Thread+Fabric=Knit Domain
A bold letter K is drawn with a thread running through it: every thread forms the fabric, every detail connects. Set beside a quiet lowercase name, it stays clear even when stitched small.
Where it ends upThe final Knit Domain logo
05Colour palette
Forest#162F20
Kraft#ECC497
Cotton#F8F9F9
Sage#58716E
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.