Logo design process · 15 of 20
How the Nail Atleir logo was made
Nail studio, by Athulya Mohan
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A nail studio by Athulya Mohan. The mark had to feel beautiful and feminine, and still say nails without being literal.
BeautyElegancePrecision
04The concept
Flower+Nail+Star=Nail Atleir
A five-petal flower stands for beauty, elegance and femininity. Each petal is drawn from the shape of a manicured nail, and a small star at the centre stands for precision, shine and the finishing touch. Nature and nail shapes meet in one refined symbol.
Where it ends upThe final Nail Atleir logo
05Colour palette
Midnight blue#354E7D
Haze#8795AE
Pearl#EEF0F4
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.