Logo design process · 07 of 20
How the Seasons Event logo was made
Premium event planner, Kerala
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A premium event planner for weddings, birthdays and corporate gatherings, built around the idea of the seasons of life.
Seasons of lifeFestiveQuiet
04The concept
S+Loops+Bloom=Seasons Event
Four soft loops form a refined emblem that reads as an S and as a flower at once. Gold on deep green keeps it festive but quiet, and the spaced capitals give the name the calm of an invitation.
Where it ends upThe final Seasons Event logo
05Colour palette
Deep teal#09393A
Gold#F5CB6A
Olive gold#ADA15A
Moss#4C5942
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.