Logo design process · 14 of 20
How the Shortcut logo was made
Barber
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A barber shop that wanted to look sharp from across the street.
SharpCleanBold
04The concept
Capitals+Slice+Contrast=Shortcut
Tall condensed capitals, and a clean slice through CUT like the line of a razor. Lime on electric blue makes it loud on a street front and crisp on a towel.
Where it ends upThe final Shortcut logo
05Colour palette
Electric blue#1625C7
Lime#93CD46
Steel#55788F
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.