Logo design process · 08 of 20
How the Spandana Dance Company logo was made
Dance company, Bangalore
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A dance company in Bangalore. The mark had to hold the dancer, the rhythm and the audience in one simple sign.
ArtistRhythmEnergy
04The concept
Artist+Rhythm+Movement=Spandana Dance Company
The artist sits at the core as a single point, with rings of rhythm spreading out from it: energy moving outward and becoming a shared experience. Monochrome keeps it on stage, under one spotlight.
Where it ends upThe final Spandana Dance Company logo
05Colour palette
Ink#090A05
Graphite#393836
Smoke#686866
Mist#909090
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.