Logo design process · 03 of 20
How the Zae by Zayana logo was made
Makeup studio
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A makeup studio that should feel calm, elegant and modern the moment you see it: on the mirror, the card and the gift box.
EleganceFlowModern minimal
04The concept
Ring+Wave+Z=Zae by Zayana
A single thin ring holds a Z drawn as two soft waves, like a brush stroke across skin or a fall of silk. The ring keeps it calm and premium, the waves bring the flow, and the light, wide lowercase wordmark carries the same line.
Where it ends upThe final Zae by Zayana logo
05Colour palette
Forest#00271F
Champagne#F2C19A
Bronze#9E846D
Moss#50503F
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.